Go Tree of Life Ceremonies is a company that represents celebrants; people who oversee ceremonies such as marriages or funerals that are not necessarily religious. Given the nature of this client’s work, it presented its own series of challenges. We began by producing a whole new identity for the company.
Development of the logo was based around the symbol referenced in the company name; the tree of life.
Due to the nature of the company, a more natural/illustrative identity was sought. The tree was an obvious image to focus on and the rest flowed from there.
Once the identity was completed, the website was developed in keeping with the themes presented by the client’s work. The target market requires something respectful and serene, so we kept it calm and open.
We also designed a set of celtic knot style embellishments for certain photos on the site.
We also produced business cards in the same vein as the website.