The ultimate goal is to channel the right visitors to your website, start building a relationship then make a transaction that means both you and your Client’s businesses grow.
There are so many different ways (on-site and off-site SEO, Social Media, Pay Per Click, Video, Authorship and Structured Data Markup) to funnel visitors to your site, and many people wearing different hats claiming that their method is the approach you need. As a business owner it is hard to know who is offering you the best solution rather than just the solution they know the best. Getting help to develop an On-line Marketing Strategy is the starting point to making sure your marketing budget is spent wisely.
Something we hear too often from business owners is that they are unsure if the hundreds or pounds they are paying a month on marketing is working for them. Any investment you make should be managed, measured and refined. If it is not working, it should be refined or stopped, if it is working then maybe you should be doing more.