Mobile: 07976 784579 Telephone: 01795 877 898 email: simon@aflier.com
Creation of a Marketing Strategy
The funnel
Its not just about getting as many people to your site as possible.
It must be the right visitors and making it as easy as possible for them to become customers.
Search Engine Optimisation
Its should be more than just SEO. We believe an effective website is more than running your website through a computer program to check/count arbitrary website elements.
We both look at the SEO, advertising and how easy your website is to use. Little point in having a website with a high number or visitors that are ‘turned off’ when using the website or a brilliant website with no visitors.
Initial Audit
Your website is to be used by humans so we perform an audit on your website with a human.
We will spend a period of time looking at the SEO, content and how easy the website is to use. From this we will product a report that allows you (or your website developer) to implement the changes.
The cost of an Audit is £40 to £80 pounds depending on the size of the website.
Social Media
Social Media is constantly changing and increasingly important. Its so easy to find yourself using it to chat to friends but, getting started when it comes to promoting your own business can be a difficult.
We can start right from the beginning, helping you set up your accounts, make sure your profiles are informative and sit with you while you make those first scary posts.
Social Media Training
For one to one training we charge £25 per hour plus travelling expenses though we can always train you over the phone, skype or in a google+ hangout.
We are also happy to come to your premises and train larger groups. All you need is enough computers and access to the internet. £POA
Pay Per Click Marketing
PPC Marketing is a method of advertising where you only pay when someone click on your advert. As with SEO the trick is to bring quality visitors to your website and not just quantity.
Pay Per Click Setup
We will look at your website and talk to you to determine what the focus of the advertising should be. Setting up an on-line campaign ranges between £40 to £80
Pay Per Click Audit
Starting a campaign and just leaving it is a good way to loose money. We will audit the effectiveness of your website to check you do not have adverts bringing visitors but no sales and build on the best working adverts.
An audit typically costs from £40 and is scheduled on months 1, 2, 3, 6, 9, 12 etc.
Cost of the actual adverts can range from a few pounds a day upwards.
Information needed
Below is a preliminary list of the information needed to set up your campaign:
- The products and services you want to advertise
- Your unique selling points
- The areas you wish to advertise in.
Landing Pages
These are specific pages generated for adverts to link to. They allow the visitor to see all the information they need to make a purchasing choice. Why pay for an advert and then make your visitor have to search for relevant information.
We will work with you to see if the production of landing pages could increase your return on investment.