PPC is an advertising model used to direct traffic to your website. Advertisers bid on keyword phrases relevant to their potential customers to appear within search results and on relevant websites. You pay only when the advert is clicked on. We primarily use Google Adwords but other systems can be supported.
Google analyses websites and your adverts in an attempt to place them in the most appropriate locations. Remember its how Google makes its money so focussed on getting this right.
We can however influence the locations where your adverts will be seen. When someone looks at a website your rough location is known so we can tell Google “Display adverts in a 20mile radius of Greenwich”.
The radius and centre of area can be chosen and tested to see what gives the best results.
Aflier.com are happy to manage your PPC advertising. We will set up your initial adverts based on the content of your website and which parts of your business you are eager to push.
Once running we recommend that at least initially, once a month, we review how the advertising is going. Build on successful adverts and remove ones not doing so well.
For longer term advertising I suggest a check-up is performed once every few months if once a month seems excessive.
We would suggest that if you are new to advertising that you start small and build up your advertising when you have proven adverts.
The advantage of PPC is that you only pay when someone clicks on your advert and becomes a new visitor.
We will place tracking code in your website or it can be added by your website development company. We will then monitor the adverts to see which ones actually meet specific goals.
A good goal might be they send a message from your contacts page or stay on your website for a long time.
The key is to create a number of advertisements and see which one works the best and make more of those and remove the others.